Small Business Louisville

Melissa Shockley — Thu, 17 Dec 2009 15:20:11 +0000

Things may happen around you and things may happen to you, but the only thing that really matters is what happens in you.
- Elise Robinson

Positive Adaptation

Melissa Shockley — Thu, 17 Dec 2009 15:19:13 +0000

Whether we are in the midst of chaos, just getting by or doing well, we can always do better! We need to fill our minds with positivity to seek out opportunities and solutions, which until now, we had yet to consider. To achieve this, we must change how we view ourselves and our world around us.

We all need a plan, a road map if you will. Positive Adaptation is just that: ‘Think, Feel and Do’ your best and then you will live and enjoy life to the fullest.

Bringing Back a Historic Brew

Melissa Shockley — Mon, 14 Dec 2009 23:30:26 +0000

Check out the site … for the whole story. http://www.narragansettbeer.com/history

Melissa Shockley — Thu, 03 Dec 2009 18:35:10 +0000

Either write something worth reading or do something worth writing.
— Benjamin Franklin

Description begins in the writer’s imagination, but should finish in the reader’s.
— Stephen King

10 Reasons Your Marketing Messages Stink

Melissa Shockley — Thu, 03 Dec 2009 18:16:53 +0000

Susan Gunelius

You could write the most eloquent copy in the world, but even the best writing doesn’t always drive consumer responses. In other words, it takes more than an ability to write coherently to craft compelling, actionable and meaningful marketing copy that delivers a return on investment that small-business owners need.

Vegetable Gardens Help Morale Grow

Melissa Shockley — Fri, 20 Nov 2009 14:21:45 +0000

By RAYMUND FLANDEZ
Some small companies seeking an extra benefit for their employees are turning to their backyard for inspiration: a vegetable garden.

After laying off an employee, cutting hours and discontinuing raises, Sheryl Woodhouse-Keese, owner of Twisted Limb Paperworks LLC in Bloomington, Ind., invested $600 last fall to create a 1,500-square-foot garden outside the recycled paper-products company’s office. Now, her four employees can take home their pick of 10 herbs and 22 vegetables.

Marketer of the Year: Hyundai

Melissa Shockley — Tue, 17 Nov 2009 20:50:03 +0000

Jean Halliday

Consider the state of affairs when viewers tuned into the Super Bowl in February: Banks had failed, a stimulus package still hadn’t been announced, and unemployment was surging toward 8%, up from 4.8% the year before. Escapism was the order of the day, and most advertisers played right along, with brands like Coke and Pepsi offering saccharine happy-happy joy-joy visions that jarred with the bleak reality. There was one advertiser, however, that didn’t.